When the human effect of this pandemic first became apparent, I went to my family, who are mainly doctors, to identify a way we could help. Their response was to partner with a local hospital we had a connection to. Our motivation became clear when I spoke to my sister-in-law, who’s a physician at UCLA: Support medical personnel on the front line, who are putting their own lives at risk.

On March 18th, we pledged $10,000 to UCLA Health Fund - Coronavirus Greatest Needs in Patient Care, and asked for your help to achieve a greater goal of $100,000. We’re pleased to announce that we’ve reached that first milestone.

This initiative was a group effort. Thanks to you and an incredible community that’s supported us throughout the years, we’re able to put this contribution to work in two significant ways.

First, we’re funding approximately 1,000 meals per event for hospital staff and visitors at the Ronald Reagan UCLA Medical Center and UCLA Medical Center, Santa Monica. Second, we’re underwriting a Medtronic 980 ventilator in direct response to COVID-19. These ventilators ready UCLA for an uncertain future, while also providing critical care to patients, including premature infants, children with lung diseases, and adults suffering from deadly and debilitating lung conditions. Ventilators, which are typically in service for 10 years, help UCLA save lives today and into the future.

While we’re proud of what’s been achieved, there’s still work to be done, so we’re doubling down. Starting today, our Spring / Summer 20 collection is available at 25% off, with 10% of proceeds going to UCLA Health Fund - Coronavirus Research and Education. Our new initiative, ‘All-In for The Frontline,’ will provide funds to increase internal testing and expand efforts to hospitals throughout Los Angeles, seed research to combat emerging infectious diseases, and support infectious disease education for health care providers and the public. With its medical centers ranked No. 1 in California and No. 6 in the nation, UCLA Health is engaging in promising coordinated clinical and public health research in partnership with local and national government agencies and academic institutions.

During this uncertain time, we often ask ourselves, ‘When will it be safe to go outside?,’ or ‘Return to a semblance of normal life?’ While we don’t know the answer yet, for us, the obvious next step is to support research and education, with the hope of keeping our community a little safer.

From the John Elliott team, we can’t thank you enough.

- John

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