My family has dedicated their lives to helping people, and it’s something I’ve always been inspired by. My dad, brother, aunts, and uncles are all physicians. My sister-in-law is a physician at UCLA. In these difficult times, I asked them what we could do. Their response was to give to our local hospital - to support medical personnel on the front line who are putting others before themselves.

As of March 18th, we’ve pledged to donate $10,000 to UCLA Health Fund - Coronavirus Greatest Needs in Patient Care. We hope to get to $100,000 with your support.

To that point, we’re now offering our core Mainline collection, the product that built this brand, at 25% off. On top of our pledge, 10% of sales from this promotion will be given to UCLA’s Health Fund. The idea we’re all in this together, that we should support our community, is something that feels urgent now more than ever. While donating to UCLA makes sense for us, if it doesn’t for you, we encourage you to donate to your local area hospital or charity of preference, and to continue to support small businesses.

In this challenging time, we are reminded how much we appreciate our customers. Thank you for your continued support. Together, we’ll get through this.

- John

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