Pre Fall / Winter 2019 marks the first pre-fall offering and initial collection to reside at our flagship retail space in Los Angeles, opening later this Spring at 8808 Melrose Ave.
The season is rooted in autobiographical references, drawing inspiration from the warm summer months John spent as an adolescent traveling for basketball tournaments throughout California. The goal with the collection is simple - to create a fun and appropriate offering to be worn now, while continuing to evolve fabric and silhouette, through pushing print and dye innovations.
Styled by Matthew Henson and featuring models Callum Stoddart and Xu Meen, this lookbook was photographed by Sylve Colless at our first retail space prior to construction.
The Pre Fall / Winter 2019 Collection is available beginning Tuesday, April 23rd at 8AM PST, with weekly product drops to follow.
Listen to the inspiration behind the season, featuring John Elliott and our head of development, Nobu Yamamoto.