PRE FALL / WINTER 21 CAMPAIGN
SALT STORIES

Photography: Paley Fairman Models: Victor Ndigwe Art Direction: Paulo Rafael

This season’s title first hit me when I was flying home with my daughter to visit my parents, in the middle of the pandemic. As we approached the Bay Area, I noticed vibrant, colorful salt ponds. That familiar aerial view got me thinking about the mineral; not only how important salt has been throughout human history, but how it could effect clothing, and be an interesting lens for a collection.

“Salt Stories” is about taking the opportunity to explore what’s around us. In California, we have salt from the sea to the west, and evaporated remnants of seas in the desert to the east. As this collection is dropping in high summer, now felt like an interesting time to explore the application of salt, and what it can do to change the texture and feel of seasonally appropriate fabrics like cotton, nylon, and linen. Each drop is an exploration through that lens.

The first delivery of Pre Fall / Winter 21 Collection is available Thursday 6/10. Stay tuned for weekly drops.

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