Shot on location in California, the first lookbook for the Fall / Winter 20 season highlights a collection that’s anchored by a grandparent’s nearly century-old log cabin hidden in the northern Sierra Mountains, taking cues from both the golden heartstrings of nostalgia and the raw glory of nature.
“We started by looking at this way of life that is so different to how we live now, but then, we built it into a system that works for today. This kind of modular, head-to-toe complete wardrobe, spurred by the past and this remote place.”
The first delivery of Fall / Winter 20 is available now through www.johnelliott.com. Stay tuned for weekly new arrivals.